What is a good e-commerce conversion rate?

Average e-commerce conversion rates typically range from 1–4%. Rates above 4% are considered strong. B2B lead generation sites often see lower rates (0.5–2%) due to longer decision cycles.

What is relative vs absolute conversion rate improvement?

A relative 10% improvement on a 2% CVR gives a new rate of 2.2% (10% more of 2%). An absolute improvement of 0.5 percentage points gives 2.5%. This calculator uses relative uplift percentage.

How do I improve my conversion rate?

Key CRO levers include improving page load speed, simplifying checkout, adding trust signals (reviews, guarantees), clearer CTAs, better product photography, and running A/B tests on key pages.

Conversion Rate Calculator

Calculate your current conversion rate and project the revenue impact of a conversion rate improvement. Even a 0.5% uplift can significantly increase revenue without increasing traffic.

How it's calculated

Conversion rate = Conversions ÷ Visitors × 100
Additional revenue = (New CVR − Current CVR) × Visitors × Avg order value

Frequently Asked Questions

What is a good e-commerce conversion rate?: Average e-commerce conversion rates typically range from 1–4%. Rates above 4% are considered strong. B2B lead generation sites often see lower rates (0.5–2%) due to longer decision cycles.
What is relative vs absolute conversion rate improvement?: A relative 10% improvement on a 2% CVR gives a new rate of 2.2% (10% more of 2%). An absolute improvement of 0.5 percentage points gives 2.5%. This calculator uses relative uplift percentage.
How do I improve my conversion rate?: Key CRO levers include improving page load speed, simplifying checkout, adding trust signals (reviews, guarantees), clearer CTAs, better product photography, and running A/B tests on key pages.