Conversion Rate Calculator
Calculate your current conversion rate and project the revenue impact of a conversion rate improvement. Even a 0.5% uplift can significantly increase revenue without increasing traffic.
How it's calculated
Conversion rate = Conversions ÷ Visitors × 100Additional revenue = (New CVR − Current CVR) × Visitors × Avg order value
Frequently Asked Questions
- What is a good e-commerce conversion rate?
- E-commerce sites typically convert between 1% and 4%. Anything above 4% is strong. B2B lead generation runs lower, usually 0.5–2%, because the decision cycle is longer and involves more people. Compare against your own history rather than these ranges. A rate that is rising month on month tells you more than one that merely sits above average.
- What is relative vs absolute conversion rate improvement?
- The two are easy to confuse and give very different numbers. A relative improvement is a percentage of your current rate: 10% better than 2% gives 2.2%. An absolute improvement is a straight addition in percentage points: 0.5 points on 2% gives 2.5%. This calculator uses relative uplift. Watch for the difference when reading case studies, where the more flattering measure is usually the one quoted.
- How do I improve my conversion rate?
- Six levers do most of the work. Speed up page load. Simplify the checkout, removing every step you can. Add trust signals such as reviews and guarantees. Make your calls to action clearer. Improve product photography. Then A/B test the pages that matter most. Start with speed and checkout — they usually produce the largest gain for the least effort.