How do I attribute revenue to social media?

Use UTM parameters on all social media links and track conversions in Google Analytics or your CRM. Multi-touch attribution gives a more complete picture than last-click attribution alone.

What is a good social media ROI?

A positive ROI means you are generating more revenue than you spend. A 2–5× return is often considered acceptable for brand-building channels. Direct response campaigns should target 3× or higher.

Should I include staff time in social media spend?

Yes — for an accurate picture, include the cost of content creation, community management, and strategy work, not just paid advertising spend. This gives a true cost per acquisition.

Social Media ROI Estimator

Measure the return on your social media investment. Enter your total spend, revenue attributed to social media, and lead/conversion numbers to get ROI, cost per lead, and cost per acquisition.

How it's calculated

ROI = (Revenue − Investment) ÷ Investment
Cost per Lead = Investment ÷ Leads
Cost per Acquisition = Investment ÷ Conversions

Frequently Asked Questions

How do I attribute revenue to social media?: Use UTM parameters on all social media links and track conversions in Google Analytics or your CRM. Multi-touch attribution gives a more complete picture than last-click attribution alone.
What is a good social media ROI?: A positive ROI means you are generating more revenue than you spend. A 2–5× return is often considered acceptable for brand-building channels. Direct response campaigns should target 3× or higher.
Should I include staff time in social media spend?: Yes — for an accurate picture, include the cost of content creation, community management, and strategy work, not just paid advertising spend. This gives a true cost per acquisition.